CLIMATE SCIENTISTS
WHO RUN.
we're climate scientists by training. we fell for distance running because it's the same discipline at human scale: months of work, no shortcuts and no spin. both are work that never ends.
meanwhile everything around us got instant. same-day delivery, one-tap approval, effort optional. finisher is our answer: you set a line, you train toward it for months, and when you clear it the garment carries the patch with your time. proof you took the long way on purpose. then you set the next target.
and because we measure things for a living, we put the money where the carbon is. our climate investment fund pushes the boundaries of climate action: at the source, instead of buying our way out.
commit to a time…
you haven't run yet.
CLIMATE
INVESTMENT FUND
a fixed share of every sale goes into the fund, and every project it funds sits inside our own value chain.
most of a garment's carbon is upstream, in a handful of traceable sources. so we invest in emission-reduction projects across our value chain, to reduce our footprint and build the infrastructure to decarbonize tomorrow.
of apparel's carbon is upstream, in the fiber and the energy to make fabric, not the store or the box it ships in
of fabric-finishing carbon is spent heating water. so polyester is a heat story, not an oil story
of cotton's farm-stage carbon is making the fertilizer. a soil-and-chemistry story no clean grid can fix
below is the map of where the money goes. the red levers are the carbon sources that repeat across both fabrics, so a fixed share concentrates there first.
the red bands are the levers that recur across the line. pull one, hit many. the widest span the most, but the single biggest lever is process heat, the dye-house.
THE FIX —hover or tap a lever to see what cuts it at the source
published model: two fabrics × four sources. operations + freight are shown here as forward extensions of the same logic, not a measured footprint.
neither fabric is perfect, and we won't call either the sustainable choice. our targeted investments fund the projects that decarbonize our value chain.
this is the model, published before the receipts exist. the exact share, and every project it funds, we publish as they become real and verified. the credential and the climate claim run on the same rule: verified, or it isn't said. in a market full of badges that mean nothing, that's the point.